How I got Started in Business

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It all started with a fresh perspective…

I invited one of my role models out for a chat because like so many women, the ‘balance’ I sought kept eluding me and I needed a fresh perspective.

I had recently left a great job and was questioning if I had made a mistake. The previous five years were busy, to say the least – I supported my husband through medical school, took on two major house renovations, and had three adorable children – and I knew I was close to burnout.

Even though I needed to slow down and re-focus, I also knew that I had a multi-passionate personality and that working was incredibly important to me.

As a fellow mother, I wanted to understand how my mentor managed her successful career so well. In her typical down-to-earth style, she was quick to point out that she was not perfect and that lots of things didn’t go as she hoped.

She talked about her role models and that each of these women was a working mother. She observed that while it seemed they had no career disruption, they did. They spent time with their children when needed and had returned to more hours of work when the time was right.

She encouraged me to rethink how I was defining success and said, ‘You’re a great writer. Why don’t you start your own business?’. That ‘lightbulb’ conversation set me on an unexpected course to discover not only my values but the beliefs I wanted to bring to my work practice. I pondered how I could serve a greater good through my passion for writing.

It was important that my work be helpful to others and be a force for positive endeavours. I looked back at my career and realised all my jobs were for organisations that are solving problems in our society, contributing creatively, or discovering new knowledge.

When I thought about the teams I had worked with, I knew that writing was a pressure point for them and that it was an area where I felt particularly comfortable. Writing well is essential to success, yet my colleagues often didn’t maximise on its power.

My goal would be to remove their writing anxiety, free up their precious time and deliver the kind of writing that I knew enables extraordinary success.

There was a process – albeit a happy one – to finding my current business model. I now define myself as a conscious creative entrepreneur. I use writing as a force for good, meaning that I devote my services to projects with positive goals. I use all of the experience I have gathered, and instead of working for just one organisation, I am lucky to serve many – a good solution for this multi-passionate personality.


BusinessAdrienne Lindsay